Design Analysis: Chevrolet Corvette C1 (1953-1962)
January 7, 2013—The 1953 Chevrolet Corvette was never intended for production. Like so many cars before and since, it was simply meant to be another of GM’s show cars, a mere tease to whet the appetite and showcase future design directions. Consumers responded very positively at the 1953 GM Motorama in Chicago, where the Chevy debuted, and as a result GM decided to produce the small two-seater.
The Corvette was inspired by small European sports cars that servicemen had seen while abroad. The soldiers (and particularly officers), now eight years into a career, had extra money to play with and some desired a light, fun car as opposed to the more mainstream land-yachts, particularly if their wife had a car too.
From a manufacturing perspective the Corvette wasn’t revolutionary when it was unveiled. In fact, it used many of the same mechanical components as other GM vehicles already for sale. And while its surfacing and details were very much in line with other GM offerings, the proportions were striking and people responded accordingly.
The long hood, exaggerated dash-to-axle (the distance from the dashboard to the front axles) and doors set just in front of the rear wheels spoke to the performance aspect and jaunty intentions; but what really struck the public was how low this tiny sports car was. There had never been anything this low and seemingly-purpose built on American roads before. Even the ‘sports cars’ of the 1930’s had been large, looming machines that seemed as comparatively tall and sporty as the Empire State Building now.
GM touted the Chevy as “clean and sleek, efficient looking.” Indeed. But some of the original design cues didn’t last too long. For instance, tail fins that GM design-boss Harley Earl introduced on the 1948 Cadillacs also appeared on the C1 (first generation) Corvette but only for three years. In 1956, the ‘Vette underwent a mild redesign that also addressed the heavy visual weight of the body side by incorporating ‘side coves’ to make it look more sporting. Additionally, the headlamps were no longer inset, while the smiling toothy grill remained to make the face more aggressive still. Many of the small details that vanished in 1956 were perceived as too small and weak to belong on a Man’s Car. Now that the Corvette was powered by a one-horsepower-per-cubic-inch V8 it had to appear lean and masculine for the discerning gentleman of means.
As the C1 neared the end of its cycle the overall shape became quicker-looking with the main visual mass of the tail rising from the ground line to the belt line. Unlike many of the first generation Corvette's themes, this treatment arguably continues today. More importantly, it would also help define the overall gesture of the next generation Corvette… [kiWO]